With the ability to utilize social platforms essentially for free, people often wonder now why you should have a website. There are a few reasons to have a website in this day and age, such as:
Let's explore each of these in more detail.
Professionalism
Think about working with a company from a client's point of view. You reach out to your Facebook friends needing a plumber. One guy mentioned is someone who works out of his truck and has no company name, website, or phone number. The other person that's recommended has a website, has the ability to book an appointment online, and comes out with all the necessary tools. Who are you more likely to hire? A website helps create credibility and show that you're a legitimate business. This is one reason why you should have a website.
Trustworthiness
Based on the scenario I gave above, the person with the website will also have more trustworthiness because they can provide much more information before they come to your home. On the website, they can have a picture of themselves so you know what they look like; let's face it, we always need a good first impression. They can provide testimonials of others who have enjoyed working with them time and time again. Lastly, they can cover all the issues they have encountered over the years, showing their expertise. You might even find an article on precisely what you're having issues with, and by reading that blog post, know that this person is right for the job! All these are reasons why you should have a website.
Brand Enhancement
Your brand means everything to your business. It is how you tell your story to a prospective client without you having to tell them anything. From your logo to fonts, colors, and your website. Certainly, we know that a lot of companies have websites, but a company's brand can set them apart from the rest. Doing an awesome social media job and having a fantastic website experience will set you apart from the rest in your niche. Provide a scheduler on your website so people don't have to call in. Maybe having a chat so people can schedule a time or work or follow up when something or someone will be at their home. Little things like this that the "competition is not doing, so why should I?" will set you apart and elevate your brand. What you have on your website is as important as why you should have a website.
Easy to Be Found
We know that referrals are great, but it's really hard to live on referrals alone. You need to have strangers reach out to you who need your services. Most people will start online by doing a Google search such as "dentist near me." If you don't have a website, you are not showing up, simple as that. This is probably the most straightforward reason why you should have a website, but it's also the most practical. If you want to grow your business, you have to go beyond referrals, and to do that, you're going to need a website to be found on the internet.
Hope you found this information helpful. These are just a few of the reasons why you should have a website. I'm certain you have a few of your own that you can think of. However having a website and then perhaps doing some SEO or Google Ads is just the beginning. Let us help you through the entire process from lead generation, lead nurturing, and ultimately customer retention. Hope you have a great day!
Comments