People spend nearly an hour of their day watching videos on their preferred platform of choice, so how can using video to supercharge your content marketing help you? What we'll be discussing is:
How to create your topics for your video
How to record your video
How to edit your video for prime time
How to create multiple short versions of the same video
Where to disperse your videos
How to Create Your Topics for Your Video
Doing some research before shooting a video will go a long way to using video to supercharge your content marketing. First and foremost, tackle subjects that you're most familiar with. If you've spent the last five years doing accounting, discussing topics surrounding accounting would be best; trust me, someone out there will want to hear what you have to say.
Probably the easiest way to do some research is to type a question into Google, such as "When do I need to file my taxes?"
We can see that there are 646 million pages dedicated to this, so a lot of interest in this question. We can take this a step further and scroll just a bit to People Also Asked:
This will also give you more ideas for future videos. This is great information for future blog posts if you have a website.
How to Record Your Video
Don't stress about getting a lot of fancy equipment when you first start out. The point is to provide great information that is useful to the user. I can tell you right now that I spent $40 on a ring light stand with a phone holder and a wireless mic whose transceiver plugs into my phone. I'm also not trying to become a professional YouTuber; certainly, up your game for that. However, if you want to provide valuable content, this should be enough to start; add better equipment as you see fit.
Now, the setting is entirely different. What does your background look like? When using video to supercharge your content marketing, you want to ensure that people are distracted by the cat in the background. Find a place, perhaps a home office, with little distraction in the background. If this isn't possible for you now, we have editing tricks to fix it.
How to Edit Your Video for Prime Time
You have so many choices regarding video editing software, and perhaps you're a novice at the concept. Personally, Canva will meet 95% of your needs with 100% less hassle. Remember earlier we were talking about setting and how if you don't have the right one, it could mess up using video to supercharge your content marketing? Canva has a feature that will remove the background, up to 90 seconds of a video, and then you can put whatever background you want.
Canva's simple-to-use interface makes it easy to remove junk from your videos, add copyright-free music, and add text. If you want word-for-word text, that will take you a minute, but more on that later. After some practice, you can take a 5-7-minute video and edit it to be ready for YouTube in under 30 minutes. I'm sure you're asking, that's great for YouTube, but what about my Instagram reels? We've got you covered.
How to Create Multiple Short Versions of the Same Video
So, the power of short-form video content when using video to supercharge your content marketing is simply numbers, meaning how many you put out. Obviously, providing a video every day would be great, and if your business has that type of focus and drive, we suggest going for it. However, if you are a one-person business, that's not realistic. So what do you do?
Take advantage of Opus Pro. You can take that 5-minute video you created in Canva and upload it to Opus Pro. There, Opus Pro will use its patented AI to create many short-form videos with their success ratings. It will add each text from the video, cut up the video to what makes sense, and even add the branding style you custom make, all in about 5 minutes. All you have to do then is see which ones you like, perhaps make a tweak or two, and boom, 4 to 5 short-form videos ready for you to distribute on a daily/weekly basis.
Where to Disperse Your Videos
When using video to supercharge your content marketing, the more places, the better, but realistically, anywhere is better than nowhere. We suggest using YouTube simply because your 5-minute video makes the most sense there. You can also use that URL to embed it in places like your blog, Facebook, LinkedIn, etc. Also, the short form can be uploaded as YouTube shorts and has a link that goes back to your 5-minute video.
After that, where to initially put the short-form videos would depend on your comfort level. If you use Instagram a lot, put them up as reels. If you like TikTok more, put the videos up there. For now, we want to focus on consistent videos, whether once a day or once a week.
Conclusion
Using video to supercharge your content marketing can be very fruitful for your business, and we hope you can see its value. Certainly, if you have questions about this or subjects such as SEO or Google Ads, we're here to help. Just give us a call.
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